Founder, Moonela

Kevin Cleonis

Kevin Cleonis is the founder of Moonela, the UK personalised waterproof jewellery brand he launched in 2024 in London.

With 8 years of ecommerce experience since 2018, building and operating ecommerce brands across multiple categories, Kevin focused Moonela on solving a single problem: jewellery that holds up to real life. The brand uses 18K gold PVD coating bonded to 925 sterling silver and surgical-grade stainless steel, engineered to survive showers, swimming, sweat and sleep without fading or tarnishing.

On the Moonela blog, Kevin writes about the topics he knows best: jewellery materials and durability (PVD coating, hypoallergenic metals, gold plating types), the realities of running a small jewellery brand in a market dominated by giants, and his honest take on competitor brands he tests himself.